About Solve Higher Ed
Solve Higher Ed is a higher ed marketing agency founded by Jaime Hunt, a nationally recognized leader in higher education marketing, branding, and communications.
Solve specializes in helping colleges and universities tackle their most pressing marketing and communications challenges, whether that’s clarifying a brand, creating smarter workflows, improving communications across the enrollment funnel, or doing more with limited resources. Solve’s work is grounded in a deep understanding of how universities operate and what it takes to drive real change in complex environments.
What sets Solve apart is Jaime’s practitioner perspective. She’s led award-winning teams, sat on university cabinets, and built collaborative cultures that move institutions forward. Her work has been recognized by CASE, AMA, CUPRAP, PRSA, and the Higher Education Marketing Report. As host of the Confessions of a Higher Ed CMO podcast, author of Heart Over Hype: Transforming Higher Ed Marketing with Empathy, and a frequent conference speaker, Jaime brings national thought leadership and real-world experience to every project.
Solve Higher Ed is built on the belief that higher education marketing should be empathetic, audience-focused, and rooted in authenticity. Solve delivers strategic, cost-effective, and highly customized solutions that help institutions connect with their audiences and achieve their goals.
Solve is proudly Small, Women and Minority Owned (SWAM) certified in the Commonwealth of Virginia and the Commission on Equity and Inclusion’s (CEI) Business Enterprise Program (BEP) certified in the state of Illinois. We would be happy to pursue small/woman-owned certification in your state.
About Jaime Hunt.
After two decades in higher ed — nine of those as a chief marketing officer — Jaime Hunt decided it was time for a new adventure. In 2024, she launched Solve Higher Ed Marketing, bringing her signature blend of brand-building passion, storytelling magic, and empathetic leadership to institutions that need a fresh perspective.
Jaime’s career journey started in 1997 in print journalism before she jumped into higher ed marketing in 2004. Since then, she’s worn all the hats—media relations leader, branding strategist, digital storyteller, crisis communicator, enrollment marketer, and even public radio whisperer. If there’s a facet of university marketing, odds are she’s tackled it head-on.
From 2015 to 2024, Jaime led marketing and communications teams as a vice president/chief marketing officer at Old Dominion University (large, public R1), Miami University (large, public R2), and Winston-Salem State University (small, public HBCU). Before that, she sharpened her skills in leadership roles at Radford University, the University of Wisconsin Oshkosh, and Northwestern Health Sciences University. She is currently a faculty member teaching higher education marketing and emerging media at West Virginia University.
A natural-born collaborator, Jaime has been a highly visible leader in the higher ed marketing world, serving on boards and volunteering for organizations like the American Marketing Association, the Public Relations Society of America, and the Council for the Advancement and Support of Education. She’s also a sought-after speaker at conferences worldwide and has racked up more than 40 industry awards (she’s too modest to brag, but that’s what bios are for).
Jaime holds a bachelor’s degree in journalism from the University of Minnesota and a master’s degree in integrated marketing communications from West Virginia University. She’s also a proud alumna of the Arizona State and Georgetown University Academy for Innovative Higher Education Leadership.
When she’s not talking strategy, branding, or storytelling, you’ll find Jaime soaking up coastal Virginia life with her husband (also a higher ed communicator), and a surprisingly social and curious tortoise. Her happy place is on a boat, with the sun on her face and the water stretching out ahead.
Jaime Hunt
President and Founder
I have helped
more than 30 colleges and universities
Agnes Scott College
Arcadia University
Babson College
Berklee College of Music
Boise State University
Chatham University
Drexel University LeBow College of Business
Duke University Fuque School of Business
East Carolina University
Florida International University
Forsyth Technical and Community College
Manhattan School of Music
Michigan State University Broad School of Business
Mount Holyoke College
NYU Rory Meyer College of Nursing
Northeastern University School of Business
Oakland University
Oakton College
Oberlin College and Conservatory
Roosevelt University
St. John Fisher University
St. Joseph’s University
The University of Colorado Boulder
University of Illinois Springfield
University of North Carolina at Chapel Hill
University of North Carolina at Charlotte
University of North Carolina at Pembroke
University of South Carolina Upstate
University of Southern Mississippi
University of Wisconsin Oshkosh
Worcester Polytechnic Institute