Fresh perspectives on higher education marketing and leadership.

How can higher education leaders can navigate sensitive policy changes without triggering public backlash?

In this episode, Jaime is joined by Teege Mettlle, author of College is Broken, to discuss the higher education crisis as a deep operational and trust challenge rather than merely a communications issue.

Can decentralizing communications actually create greater alignment, stronger relationships, and more effective marketing across a university?

Higher ed marketing is not improved by pretending our brains only contain strategic plans and enrollment funnels.

How can centralized and decentralized marketing teams work together to build trust, strengthen collaboration, and tell more compelling stories?

What is the "job to be done" with a billboard?

Most marketing and communications teams are not short on ideas. They are short on time.

We have been trained to think about careers like ladders. You start at the bottom. You earn a promotion. You take on a bigger title. But sometimes the move that does the most for your future is not a move up. It is a move across.

Good recruitment marketing doesn’t ask prospective students to learn higher education’s vocabulary. It translates higher education’s vocabulary into language they immediately understand.

I have a proposal for higher education marketers. Let’s retire the word workforce from prospective student marketing.

Whether you’re planning a website redesign, a branding project, or your next marketing initiative, this episode will help you approach the process with confidence.

Higher ed has a language all its own. Whether you’re new to the industry, stepping into a different role or venturing outside your usual area of expertise, keeping up with the jargon can feel like a full-time job.

“Student-centered” may be one of the most overused phrases in higher education.

Faculty are some of higher education’s most powerful storytellers—but too often, their expertise stays hidden inside classrooms, labs, and academic journals.

The best brands do not make an institution sound like every other college with a better thesaurus. They stake a claim. They replace vague aspiration with evidence, texture and specificity.

Jaime sits down with Abbigail Tumpey from Georgia Tech to explore how AI is reshaping enrollment marketing, communications strategy, and institutional leadership.

They're resourceful, strategic and battle-tested in ways most hiring committees never think to ask about.

Bringing in a guest speaker is an investment yet it's surprisingly easy to drop the ball on hosting, not out of bad intentions, but simply because no one has ever laid out what good hosting actually looks like.

The budget conversation happening right now will directly shape inquiry volume this summer, application pools this fall, and enrolled headcount next spring.

If your pitch strategy is still built primarily around traditional outlets, you’re missing a channel that's far better aligned with how modern audiences actually consume information and form opinions.

Jaime sits down with Dr. Allison Steinke to unpack what it really takes to build a believable brand in higher education.

When something hits publicly, the instinct is to address every point and set the record straight. That instinct is completely understandable. But it's usually not the move.

The AI landscape has quietly gotten complicated. Here's my honest breakdown of what each tool does well, where it falls short and which one I think deserves more of your attention.

A college-level brand platform helps define a clear value proposition and allows colleges to compete more effectively in specialized and competitive program markets.

The conversation explores the evolving role of prestige, the growing importance of outcomes and ROI, and what enrollment marketers must understand about parents, counselors and the modern college search process.

Jaime sits down with Jason Smith, Founder and Managing Director of OHO, to unpack how AI in higher education is fundamentally changing the way students search for colleges.

What if the biggest mistake in higher ed marketing is trying to impress the wrong audience?

If higher education marketing feels stuck, it’s not because marketers lack ideas. It’s because the ideas most likely to drive growth are often the least welcome.

This episode explores the tension between expectations and reality and unpacks how fractional CMOs can fill leadership gaps during key inflection points.

Graduate programs are too important to be an afterthought. Let’s invest in them like we mean it.

Being in the weeds feels productive because it’s familiar. But when you’re always in the details, you’re not leaving room for the work that only you can do.

When you're leading a transformation, whether it's centralizing communications, redesigning a service model, or launching a new brand, it helps to have a framework.

Our audiences are human. They may be tired, grieving, burned out, overwhelmed or all of the above. That truth should change how we tell our stories.

This guide breaks down the most important higher education marketing KPIs so you can focus on what truly drives enrollment and proves marketing’s impact.

Pilots and playtime won’t prepare you for the disruption already at your doorstep.

Small, rural private colleges need practical strategies to differentiate and grow enrollment.

Calling yourself a “best-kept secret” might sound humble and endearing, but it’s just a polite way of saying “we haven’t prioritized marketing and we hope no one notices.”

Holding onto talent by limiting growth is a losing strategy. Leaders who invest in mentoring create stronger teams, deeper loyalty, and more meaningful impact.

Jaime sits down with Nikki Ferrell, Associate Director of Online Enrollment Marketing and Communications at Miami University, to explore how higher education institutions can adopt AI ethically and intentionally.

Action without emotion is pressure. Emotion without action is wasted potential.

Students don’t expect us to be perfect. They expect us to be honest. They want real answers to real questions. They want the why behind the what. They want a college search process that respects their intelligence.

Prospective students are no longer relying on Google alone … they’re using AI tools like ChatGPT and platforms like TikTok to research colleges. Read More

AI-powered search and zero-click results are reshaping how prospective students find colleges. This guide outlines six strategies to help higher education marketers stay visible.

How can we convince a skeptical public of the value of higher education?

When you center your work on what students actually experience you build trust and connection—two things that can lead to improved yield.

The traditional model of leadership rewards control and toughness, but it excludes and limits. The future of leadership is grounded in empathy, authenticity, and trust.

As marketing tools become more automated and predictive, the role of human insight becomes even more critical. The next era of marketing will depend on how well we balance technology with human understanding.