If you've spent any time in higher ed marketing, you know the type. The person running enrollment campaigns solo, stretching a budget that wouldn't cover a single agency retainer and somehow still hitting their numbers. They're resourceful, strategic and battle-tested in ways most hiring committees never think to ask about.

Bringing in a guest speaker is an investment yet it's surprisingly easy to drop the ball on hosting, not out of bad intentions, but simply because no one has ever laid out what good hosting actually looks like.

The budget conversation happening right now will directly shape inquiry volume this summer, application pools this fall, and enrolled headcount next spring. What gets cut in April doesn’t show up as a problem until May of next year—and by then, the connection is invisible.

If your pitch strategy is still built primarily around traditional outlets, you’re missing a channel that's far better aligned with how modern audiences actually consume information and form opinions. Here’s why podcasts deserve a permanent place in your pitch mix.

Jaime Hunt sits down with Dr. Allison Steinke to unpack what it really takes to build a believable brand in higher education.

Colleges and universities enter public disputes trying to defend their reputation. But the act of entering the dispute publicly is often what damages it most. You’re not correcting the record; you’re extending the story.

The AI landscape has quietly gotten complicated. Here's my honest breakdown of what each tool does well, where it falls short and which one I think deserves more of your attention.

Colleges within larger universities often struggle to balance institutional brand consistency with market differentiation. A college-level brand platform helps define a clear value proposition and allows colleges to compete more effectively in specialized and competitive program markets.

The conversation explores the evolving role of prestige, the growing importance of outcomes and ROI, and what enrollment marketers must understand about parents, counselors and the modern college search process.

Jaime Hunt sits down with Jason Smith, Founder and Managing Director of OHO, to unpack how AI in higher education is fundamentally changing the way students search for colleges.

What if the biggest mistake in higher ed marketing is trying to impress the wrong audience?

If higher education marketing feels stuck, it’s not because marketers lack ideas. It’s because the ideas most likely to drive growth are often the least welcome.

This episode explores the tension between expectations and reality and unpacks how fractional CMOs can fill leadership gaps during key inflection points.

Graduate programs are too important to be an afterthought. Let’s invest in them like we mean it.

Being in the weeds feels productive because it’s familiar. But when you’re always in the details, you’re not leaving room for the work that only you can do.

When you're leading a transformation, whether it's centralizing communications, redesigning a service model, or launching a new brand, it helps to have a framework. One of the best I’ve found is the Beckhard-Harris Change Equation.

Our audiences are human. They may be tired, grieving, burned out, overwhelmed or all of the above. That truth should change how we tell our stories.

This guide breaks down the most important higher education marketing KPIs so you can focus on what truly drives enrollment and proves marketing’s impact.

Pilots and playtime won’t prepare you for the disruption already at your doorstep.

Small, rural private colleges need practical strategies to differentiate and grow enrollment.