Keynotes and Workshops
I am a big believer in the old adage, “A rising tide lifts all boats,” which drives my desire to share my knowledge with audiences. My goal is simple: deliver powerful, entertaining and useful contentthat helps higher ed marketers achieve their goals.
Big ideas, real impact
Each year, I give presentations and provide workshops on a variety of topics. I’m also happy to work with you to create a custom presentation that meets your organization’s goals.
Sample Topics
Artificial Intelligence
Integrated Marketing Communications Planning
Marketing Maturity Models
Destroying Silos in Higher Education
Empathy-Driven Marketing and Leadership
Developing Your Positive Leadership Practice
Crisis Communications and Reputation Management
Storytelling and Content Strategy
The Talent Crisis in Higher Ed
Change Management
Leading Innovation
Building a Data-Driven Culture
Past public keynotes and engagements
2026
Unlocking Innovation: How Leaders Create (or Kill) Momentum, presenter, Cascade User Conference
Mission as a Megaphone: Leading with Outspoken Empathy and Courage, presenter, PRSA Counselors to Higher Education Senior Summit
Fireside Chat with Georgia Tech President Ángel Cabrera, moderator, PRSA Counselors to Higher Education Senior Summit
Heart Over Hype: Rethinking the Student Journey for Real Impact, presenter, CUPRAP
The Art of Collaboration, The Solve Sessions
Out of the Weeds: Leading at Every Level, The Solve Sessions
The Believability Advantage, panelist, University of Minnesota Strategic Communications Spring Forum
2025
The AI Toolkit: Essential Skills for the AI-Powered Professional, presenter, College Communicators Association
Leading with an AI-First Mindset, keynote workshop, GMAC Leadership Conference
You’re Using AI Wrong, speaker, The Higher Ed Marketer AI Summit
AI Maturity Model: Understanding Your Institution’s AI Readiness, speaker, Enrollify AI Summit
Think Bigger with AI: Moving Past Content Creation, speaker, ContentEd: AI in practice
AI and the Future of Marketing: The Skills You’ll Need to Succeed, panelist, American Marketing Association
Heart Over Hype: The Power of Empathetic Marketing in an AI World, Engage Summit
Build Better FAQs with AI: Stay Visible in the Age of Zero-Click Search, The Solve Sessions
Custom GPTs for Higher Ed Marketers, The Solve Sessions
Is Your Team AI-Ready? A Higher Ed Maturity Model for Smart Adoption, keynote, Engage Summit
Heart Over Hype: Empathy as a Competitive Advantage in Higher Ed Marketing, keynote, ContentEd Conference
Doing More with Less: How Higher Ed Marketers Can Maximize Impact in the Age of Budget Cuts, SearchStax
Leveraging Social Media to Promote Your Programs and the U.S. as a Destination, Keystone Webinars
From Admit to Anchored: Journey Mapping an Empathy-Driven Enrollment Strategy, speaker, American Marketing Association Symposium for the Marketing of Higher Education
Redefining the Future of Higher Education, panelist, American Marketing Association Symposium for the Marketing of Higher Education
2024
Higher Ed Roundtable, moderator, Keystone Webinars
Balancing Bytes and Bonds: How AI Can Humanize Higher Ed, Enrollify Panel Discussion
Preparing for the Campus Reaction to the 2024 Presidential Election, PRSA CHE Webinar
From Silos to Synergy: Bridging the Gap Between Admissions and Marketing, keynote, Innovate 2024
Future-Proof Your Marketing: A Hands-On AI Workshop, pre-conference workshop, AMA Symposium for the Marketing of Higher Education
Smashing Silos: Marketing as Architects of Transformation, keynote, PRIMA NC Annual Conference
Unlock the AI Revolution for Your Team, Engage AI Summit
AI in Practice, ContentEd AI Bootcamp
From Silos to Synergy, keynote, Boise State University Brand Camp
Strategic Deployment of Generative AI for Graduate Recruitment, Graduate Management Admissions Council 2024 Annual Conference
The Risks of Generative AI and How to Avoid Them, HighEdWeb Community Conversations
Prompting Strategies for Generative AI, HighEdWeb Community Conversations
Keynote Roundtable Discussion: The Enrollment Cliff, Cascade User Conference
The Presidency in Crisis (moderator), PRSA Counselors to Higher Education
AI for Recruitment and Hiring, UW Oshkosh Career Fair
AI Unleashed: Revolutionizing Higher Ed Comms, CUPRAP Spring Conference
AI in Storytelling, NYU Storytelling Summit
Generative AI for PR Professionals, PRSA Counselors to Higher Education
A PR Pro’s Guide to Freedom of Speech and Academic Freedom, (moderator) PRSA Counselors to Higher Education
2023
Marketing Maturity Models as a Framework for Transformation, American Marketing Association Higher Education Symposium
Overcoming Skepticism: Transforming Edu Marketing with Generative AI, Kaltura Virtually Live
Using AI for Administrative Functions, The Higher Ed Marketer AI Summit
Student Recruitment Survival Guide(moderator), Keystone Webinars
Coffee with the CMOs, Enrollify
A Roadmap for Transformation, The College Communicators Association of Virginia
Let’s Talk About Rankings, Public Relations Society of America
The Rise of Hybrid Marketing in Higher Education, Kaltura Virtually Live
The Talent Crisis in Higher Education, The Chronicle of Higher Education Webinars
Building an Integrated Marketing Communications Plan, keynote, CUPRAP
Tackling Integrated Communications Planning (moderator), PRSA Counselors to Higher Education
2022
Story, Brand and Mission: Marketing Higher Education, Kaltura Virtually Live
Triaging Our Talent, Canadian Council for the Advancement of Education
2021
Leading Through Change, CASE Webinar
Social Listening, Campus Sonar
Navigating Change: A Leader's Role in Defeating the Status Quo, keynote, eduWeb Summit
Overcoming Pathological Resistance to Change, American Marketing Association Higher Ed Symposium
Investing in Social Media, Social Strategy Series
Leading through Change: Inspiring a Team and Harnessing Superpowers, CASE V
Serving Alumni during a Crisis: Do What Your University Does Best, CASE V
2020
The Grind: After the Launch, UNC System Communications Council Convening
Digital Community Building, The Connected Executive Community
Before 2020
Destroying Silos: Transforming Higher Education through Mar/Comm, CASE Webinars (2019)
Structuring Your Communication Office to Support IMC, UNC Advancement Symposium (2018)
Branding on a Shoestring, CASE Webinars (2018)
Structuring Your Communication Office to Support IMC, CASE Region III Conference (2017)
Transformation: Using Your Strategic Plan Rollout as a 'Stake in the Ground' for Your Brand, CASE Region III Conference (2017)
Transformation: Using Your Strategic Plan Rollout as a 'Stake in the Ground' for Your Brand, CASE Webinars (2017)
Structuring Your Communication Office to Support IMC, Integrated Marketing Academy (2014)
What If Social Media IS the Crisis?, Higher Education Social Media Conference (2014)
What Do You Mean There is No Web Strategy?, HighEdWeb Conference (2011)
Using Twitter to Engage Media, HighEdWeb Conference (2009)
Navigating Communications during a Budget Crisis, CASE Region V Conference (2008)
Developing a News Service, CASE Region V Conference (2008)
Improving Your Alumni Magazine, CASE Region V Conference (2007)