Keynotes and Workshops

I am a big believer in the old adage, “A rising tide lifts all boats,” which drives my desire to share my knowledge with audiences. My goal is simple: deliver powerful, entertaining and useful contentthat helps higher ed marketers achieve their goals.

Big ideas, real impact

Each year, I give presentations and provide workshops on a variety of topics. I’m also happy to work with you to create a custom presentation that meets your organization’s goals.

Sample Topics

  • Artificial Intelligence

  • Integrated Marketing Communications Planning

  • Marketing Maturity Models

  • Destroying Silos in Higher Education

  • Empathy-Driven Marketing and Leadership

  • Developing Your Positive Leadership Practice

  • Crisis Communications and Reputation Management

  • Storytelling and Content Strategy

  • The Talent Crisis in Higher Ed

  • Change Management

  • Leading Innovation

  • Building a Data-Driven Culture

  • "This, friends, is how you kick off a conference - with the incomparable Jaime Hunt keynoting."

    Tweet from CUPRAP attendee

  • "I always walk alway with more knowledge, encouragement, and a deep appreciation that [Jaime] shares her wisdom for others to hear."

    Bart Caylor, organizer of the Higher Ed AI Summit

  • "It can be hard to hold a room for an hour, let alone 3! Jaime’s workshop was one of our most highly rated sessions of the whole conference, and that's because Jaime goes to great lengths to truly connect with everyone in the room."

    Joseph Master, CUPRAP Vice President

  • "Jaime shared so much wisdom. I will be taking back what I learned and sharing it with other leaders. 10/10!"

    Feedback from CCAE attendee

  • "Outstanding presenter! Jaime's soft tone coupled with her clear knowledge was a pleasure to listen to and learn from!"

    Feedback from CCAE attendee

  • "One of the best presentations I've ever attended at CASE!"

    Feedback from CASE attendee

  • "This was my favorite session of the conference. Jaime did an excellent job!"

    Feedback from CASE attendee

Past public keynotes and engagements

 

2026

  • Unlocking Innovation: How Leaders Create (or Kill) Momentum, presenter, Cascade User Conference

  • Mission as a Megaphone: Leading with Outspoken Empathy and Courage, presenter, PRSA Counselors to Higher Education Senior Summit

  • Fireside Chat with Georgia Tech President Ángel Cabrera, moderator, PRSA Counselors to Higher Education Senior Summit

  • Heart Over Hype: Rethinking the Student Journey for Real Impact, presenter, CUPRAP

  • The Art of Collaboration, The Solve Sessions

  • Out of the Weeds: Leading at Every Level, The Solve Sessions

  • The Believability Advantage, panelist, University of Minnesota Strategic Communications Spring Forum

2025

  • The AI Toolkit: Essential Skills for the AI-Powered Professional, presenter, College Communicators Association

  • Leading with an AI-First Mindset, keynote workshop, GMAC Leadership Conference

  • You’re Using AI Wrong, speaker, The Higher Ed Marketer AI Summit

  • AI Maturity Model: Understanding Your Institution’s AI Readiness, speaker, Enrollify AI Summit

  • Think Bigger with AI: Moving Past Content Creation, speaker, ContentEd: AI in practice

  • AI and the Future of Marketing: The Skills You’ll Need to Succeed, panelist, American Marketing Association

  • Heart Over Hype: The Power of Empathetic Marketing in an AI World, Engage Summit

  • Build Better FAQs with AI: Stay Visible in the Age of Zero-Click Search, The Solve Sessions

  • Custom GPTs for Higher Ed Marketers, The Solve Sessions

  • Is Your Team AI-Ready? A Higher Ed Maturity Model for Smart Adoption, keynote, Engage Summit

  • Heart Over Hype: Empathy as a Competitive Advantage in Higher Ed Marketing, keynote, ContentEd Conference

  • Doing More with Less: How Higher Ed Marketers Can Maximize Impact in the Age of Budget Cuts, SearchStax

  • Leveraging Social Media to Promote Your Programs and the U.S. as a Destination, Keystone Webinars

  • From Admit to Anchored: Journey Mapping an Empathy-Driven Enrollment Strategy, speaker, American Marketing Association Symposium for the Marketing of Higher Education

  • Redefining the Future of Higher Education, panelist, American Marketing Association Symposium for the Marketing of Higher Education

2024

  • Higher Ed Roundtable, moderator, Keystone Webinars

  • Balancing Bytes and Bonds: How AI Can Humanize Higher Ed, Enrollify Panel Discussion

  • Preparing for the Campus Reaction to the 2024 Presidential Election, PRSA CHE Webinar

  • From Silos to Synergy: Bridging the Gap Between Admissions and Marketing, keynote, Innovate 2024

  • Future-Proof Your Marketing: A Hands-On AI Workshop, pre-conference workshop, AMA Symposium for the Marketing of Higher Education

  • Smashing Silos: Marketing as Architects of Transformation, keynote, PRIMA NC Annual Conference

  • Unlock the AI Revolution for Your Team, Engage AI Summit

  • AI in Practice, ContentEd AI Bootcamp

  • From Silos to Synergy, keynote, Boise State University Brand Camp

  • Strategic Deployment of Generative AI for Graduate Recruitment, Graduate Management Admissions Council 2024 Annual Conference

  • The Risks of Generative AI and How to Avoid Them, HighEdWeb Community Conversations

  • Prompting Strategies for Generative AI, HighEdWeb Community Conversations

  • Keynote Roundtable Discussion: The Enrollment Cliff, Cascade User Conference

  • The Presidency in Crisis (moderator), PRSA Counselors to Higher Education

  • AI for Recruitment and Hiring, UW Oshkosh Career Fair

  • AI Unleashed: Revolutionizing Higher Ed Comms, CUPRAP Spring Conference

  • AI in Storytelling, NYU Storytelling Summit

  • Generative AI for PR Professionals, PRSA Counselors to Higher Education

  • A PR Pro’s Guide to Freedom of Speech and Academic Freedom, (moderator) PRSA Counselors to Higher Education

2023

  • Marketing Maturity Models as a Framework for Transformation, American Marketing Association Higher Education Symposium

  • Overcoming Skepticism: Transforming Edu Marketing with Generative AI, Kaltura Virtually Live

  • Using AI for Administrative Functions, The Higher Ed Marketer AI Summit

  • Student Recruitment Survival Guide(moderator), Keystone Webinars

  • Coffee with the CMOs, Enrollify

  • A Roadmap for Transformation, The College Communicators Association of Virginia

  • Let’s Talk About Rankings, Public Relations Society of America

  • The Rise of Hybrid Marketing in Higher Education, Kaltura Virtually Live

  • The Talent Crisis in Higher Education, The Chronicle of Higher Education Webinars

  • Building an Integrated Marketing Communications Plan, keynote, CUPRAP

  • Tackling Integrated Communications Planning (moderator), PRSA Counselors to Higher Education

2022

  • Story, Brand and Mission: Marketing Higher Education, Kaltura Virtually Live

  • Triaging Our Talent, Canadian Council for the Advancement of Education

2021

  • Leading Through Change, CASE Webinar

  • Social Listening, Campus Sonar

  • Navigating Change: A Leader's Role in Defeating the Status Quo, keynote, eduWeb Summit

  • Overcoming Pathological Resistance to Change, American Marketing Association Higher Ed Symposium

  • Investing in Social Media, Social Strategy Series

  • Leading through Change: Inspiring a Team and Harnessing Superpowers, CASE V

  • Serving Alumni during a Crisis: Do What Your University Does Best, CASE V

2020

  • The Grind: After the Launch, UNC System Communications Council Convening​

  • Digital Community Building, The Connected Executive Community

Before 2020

  • Destroying Silos: Transforming Higher Education through Mar/Comm, CASE Webinars (2019)

  • Structuring Your Communication Office to Support IMC, UNC Advancement Symposium (2018)

  • Branding on a Shoestring, CASE Webinars (2018)

  • Structuring Your Communication Office to Support IMC, CASE Region III Conference (2017)

  • Transformation: Using Your Strategic Plan Rollout as a 'Stake in the Ground' for Your Brand​, CASE Region III Conference (2017)

  • Transformation: Using Your Strategic Plan Rollout as a 'Stake in the Ground' for Your Brand, CASE Webinars (2017)

  • Structuring Your Communication Office to Support IMC, Integrated Marketing Academy (2014)

  • What If Social Media IS the Crisis?, Higher Education Social Media Conference (2014)

  • What Do You Mean There is No Web Strategy?, HighEdWeb Conference (2011)

  • Using Twitter to Engage Media, HighEdWeb Conference (2009)

  • Navigating Communications during a Budget Crisis, CASE Region V Conference (2008)

  • Developing a News Service, CASE Region V Conference (2008)

  • Improving Your Alumni Magazine, CASE Region V Conference (2007)