Brand Catalyst

Brand Catalyst is a comprehensive and cost-effective branding service tailored for higher education marketing leaders with tighter budgets. Not every institution or department has the resources for big-agency pricing, but that shouldn’t mean settling for less impact.

Brand Catalyst provides an end-to-end approach, including brand positioning, campaign themes, a cohesive messaging platform, and a detailed launch plan.

Who is brand catalyst for?

  • UNIVERSITIES ON A BUDGET

    Not every school has the budget to hire a large agency, and that’s okay. Powerful branding is still possible on a budget. My low overhead allows me to stretch your dollar further while offering you the essentials for an impactful brand.

  • COLLEGES AND SCHOOLS

    Schools or colleges within a university often face the challenge of standing out while aligning with the broader institutional brand. This service is ideal for those looking to carve out their unique identity, strengthen their messaging, and engage their target audiences more effectively.

  • CAMPAIGNS

    If you’re planning a campaign, having a solid brand foundation is essential for success. Brand Catalyst gives you everything you need for your campaign to cut through the noise and connect meaningfully with your audience.

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How does Brand Catalyst work?

  • DISCOVERY

    It all starts with discovery.

    In this stage, I will work with you to assess your existing brand strategy and messaging platform; conduct stakeholder interviews; and perform an benchmarking analysis against your peer and aspirant institutions.

  • BRAND STRATEGY

    The show-stopper at this stage is a brand insights report that pairs with a positioning statement, impactful brand campaign themes, a comprehensive messaging platform, and a brand personality and brand voice.

  • ACTIVATION

    This phase is all about bringing the brand positioning to life. To maximize the impact of your brand rollout and empower everyone in your organization to share the new story seamlessly, I deliver a detailed launch plan and tailored budget recommendations.

Let's Start Solving