Being in the weeds feels productive because it’s familiar. But when you’re always in the details, you’re not leaving room for the work that only you can do.

When you're leading a transformation, whether it's centralizing communications, redesigning a service model, or launching a new brand, it helps to have a framework. One of the best I’ve found is the Beckhard-Harris Change Equation.

Our audiences are human. They may be tired, grieving, burned out, overwhelmed or all of the above. That truth should change how we tell our stories.

This guide breaks down the most important higher education marketing KPIs so you can focus on what truly drives enrollment and proves marketing’s impact.

Pilots and playtime won’t prepare you for the disruption already at your doorstep.

Small, rural private colleges need practical strategies to differentiate and grow enrollment.

Calling yourself a “best-kept secret” might sound humble and endearing, but it’s just a polite way of saying “we haven’t prioritized marketing and we hope no one notices.”

Holding onto talent by limiting growth is a losing strategy. Leaders who invest in mentoring create stronger teams, deeper loyalty, and more meaningful impact.

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Nikki Ferrell, Associate Director of Online Enrollment Marketing and Communications at Miami University, to explore how higher education institutions can adopt AI ethically and intentionally.

Action without emotion is pressure. Emotion without action is wasted potential.

Students don’t expect us to be perfect. They expect us to be honest. They want real answers to real questions. They want the why behind the what. They want a college search process that respects their intelligence.

Prospective students are no longer relying on Google alone … they’re using AI tools like ChatGPT and platforms like TikTok to research colleges.

AI-powered search and zero-click results are reshaping how prospective students find colleges. This guide outlines six strategies to help higher education marketers stay visible.

How can we convince a skeptical public of the value of higher education?

When you center your work on what students actually experience you build trust and connection—two things that can lead to improved yield.

The traditional model of leadership rewards control and toughness, but it excludes and limits. The future of leadership is grounded in empathy, authenticity, and trust.

As marketing tools become more automated and predictive, the role of human insight becomes even more critical. The next era of marketing will depend on how well we balance technology with human understanding.