Hi, I’m Jaime Hunt.

I help colleges and universities solve enrollment marketing, brand positioning and communications challenges.

Tailored consulting solutions

Solve Higher Ed Marketing is a boutique consulting firm specializing in higher education marketing strategy, enrollment marketing, brand positioning, communications and AI integration.

  • Not every institution or department has the resources for big-agency pricing, but that shouldn’t mean settling for less impact. Brand Catalyst delivers a comprehensive approach, covering everything from brand strategy and positioning to campaign themes, brand pillars, a cohesive messaging platform, and a detailed launch plan — all in your budget and on an accelerated timeline.

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  • Effective marketing connects strategy, structure, and execution. Solve offers:

    • Marketing strategic planning

    • Program launch strategy

    • Custom marketing maturity models

    • Marketing audits and assessments

    • Integrated marketing plans

    • Campaign development

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  • Enrollment marketing should move students from awareness to enrollment with intention. Solve helps institutions design communications and marketing strategies that improve inquiry generation, strengthen application pipelines and increase yield. Services include

    • Student journey mapping

    • Enrollment marketing audits

    • Enrollment marketing organizational assessment

    • Enrollment marketing strategy

    • Parent and family engagement strategies

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  • Strategic communications build trust, alignment, and institutional reputation. Solve works with colleges and universities on:

    • Crisis communications planning and training

    • Issues and reputation management

    • Content strategy and planning

    • Internal communications

    • Change management

    • Program launch strategy

    Communications

  • Marketing effectiveness depends on structure and alignment. Solve works with institutional leaders to assess marketing maturity, clarify roles and governance, and strengthen collaboration between marketing, communications and enrollment teams. Services include:

    • Organizational assessment

    • Fractional and interim CMO services

    • Project management system assessment and implementation

    • Strategic planning

    • Artificial intelligence training

    • Mentoring

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  • Helping higher education leaders and teams unleash the power of generative AI through workshops, training and strategic planning.

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Brand positioning for colleges and universities

Brand Catalyst helps institutions, schools, and departments define clear, differentiated positioning and messaging that strengthens enrollment, sharpens reputation, and supports long-term growth.

When your institution feels interchangeable or lacks a clear story, this work brings alignment across marketing, communications, and leadership around a single, compelling narrative.

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Workshops and keynotes that stick

I take pride in delivering workshops and keynotes that truly connect, engaging audiences with relevant, thought-provoking insights and practical, transformative strategies they can put to work right away.

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Common challenges we solve

  • We struggle to articulate what makes us distinct.

    Brand positioning and messaging strategy

  • We need to evaluate and strengthen our marketing organization.

    Organizational assessments and marketing maturity models

  • Central and unit marketing teams aren’t working in sync.

    Organizational assessment and centralization planning

  • We need a clearer view of what is working ... and what's not.

    Marketing and enrollment assessments and audits

  • Our team isn’t prepared for crisis or reputational risk.

    Crisis communication training, crisis plan audits, coaching and support

  • We know we need to engage parents but we don't have a strategy.

    Parent and family communications campaigns

  • The student experience feels fragmented instead of intentional.

    Student journey mapping and drip campaign audits

  • We need to integrate AI but don’t know where to start.

    AI workshops and training, and AI strategic planning and governance

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Solve clients include

More than two dozen colleges and universities

Agnes Scott College
Arcadia University
Babson College
Berklee College of Music
Boise State University
Chatham University
Drexel University LeBow College of Business
Duke University Fuque School of Business
East Carolina University
Florida International University
Forsyth Technical and Community College
Michigan State University Broad School of Business
Mount Holyoke College
NYU Rory Meyers College of Nursing

Northeastern University School of Business
Oakland University
Oberlin College and Conservatory
Roosevelt University
St. John Fisher University
The University of Colorado Boulder
St. Joseph’s University
University of Illinois Springfield
University of North Carolina at Chapel Hill
University of North Carolina at Charlotte
University of North Carolina at Pembroke
University of Southern Mississippi
University of Wisconsin Oshkosh
Worcester Polytechnic Institute

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