Marketing Consulting
Higher education marketing strategy, planning and assessment
Solve Higher Ed Marketing partners with colleges and universities to strengthen marketing strategy, improve alignment, and build the foundation for more effective enrollment and communications outcomes.
Whether you need a clear view of what’s working, a roadmap for what comes next, or a more integrated approach to campaigns, this work brings structure, clarity, and direction to your marketing efforts.
Where we focus
Custom marketing maturity models
Many institutions are working hard, but without a clear understanding of how mature their marketing function actually is.
Solve develops custom marketing maturity models tailored to higher education, assessing strategy, structure, workflows, technology, governance and measurement. The result is a clear, actionable roadmap that helps your team move from reactive execution to strategic impact.
Marketing strategic planning
Effective marketing requires more than a list of tactics — it requires a clear strategy aligned with institutional priorities.
Solve works with leadership teams to develop marketing strategic plans that connect brand, enrollment, communications, and institutional goals. Plans are practical, prioritized, and designed to guide decision-making over a 1-3 year horizon.
Marketing audits and assessments
Before you can improve performance, you need clarity.
Solve conducts comprehensive marketing audits and assessments to evaluate messaging, channels, campaigns, structure and performance. These assessments identify gaps, surface opportunities and provide clear recommendations for strengthening your marketing approach.
Integrated marketing plans
Disconnected efforts limit impact.
Solve develops integrated marketing plans that align brand, enrollment marketing, communications, and digital strategy into a coordinated approach. These plans ensure that messaging, channels, and timing work together to support institutional goals.
Campaign development
Campaigns should be grounded in strategy — not created in isolation.
Solve helps institutions develop campaign concepts and frameworks that reflect their positioning and resonate with key audiences. This includes campaign themes, messaging direction and guidance for execution across channels.
Common challenges we solve
We don’t have a clear marketing strategy
Our efforts feel reactive instead of intentional
We’re not sure what’s working — or what isn’t
Our campaigns aren’t connected to a larger strategy
Marketing, enrollment, and communications aren’t aligned
We need a roadmap, but don’t know where to start
What this work enables
Clear marketing strategy aligned with institutional priorities
Stronger connection between brand and enrollment outcomes
Better alignment across teams and functions
More effective use of time, budget, and resources
Campaigns that are grounded in strategy and messaging
Why Solve?
Solve Higher Ed Marketing is a boutique consulting firm specializing exclusively in higher education marketing strategy.
Led by a former university Chief Marketing Officer, this work reflects a deep understanding of how colleges and universities operate — from cabinet-level priorities to day-to-day execution.
Engagements are senior-led, customized, and designed to create clarity that lasts beyond the engagement itself.
Ready to get started?
If your institution needs a clearer strategy, stronger alignment or a better understanding of what’s working, this is the place to start.