Enrollment Marketing
Enrollment marketing strategy and student journey optimization
Solve Higher Ed Marketing helps colleges and universities strengthen enrollment outcomes by aligning strategy, communications and the student experience.
From first inquiry through enrollment and beyond, this work focuses on understanding how students and families move through the process, where they disengage, and how to create a more connected, effective experience.
Where we focus
Student journey mapping
Many institutions manage communications well but lack a clear view of the full student experience.
Solve maps the student journey, identifying key decision points, moments of friction and opportunities to improve engagement. This work creates a shared framework that aligns marketing, admissions and student success around a more intentional, student-centered experience.
Enrollment marketing audits
Before improving results, institutions need a clear understanding of what is working.
Solve conducts enrollment marketing audits to evaluate communications, campaigns, CRM strategy and funnel performance. These assessments identify gaps, highlight opportunities and provide clear, actionable recommendations to strengthen recruitment outcomes.
Enrollment marketing organizational assessment
Enrollment strategy depends on structure, not just messaging.
Solve evaluates how enrollment marketing is organized across teams, including roles, workflows, governance and collaboration between marketing and admissions. The result is a clearer, more aligned structure designed to support strategy and improve performance.
Enrollment marketing strategy
Effective enrollment marketing requires a coordinated, data-informed approach.
Solve develops enrollment marketing strategies that connect brand, communications and recruitment efforts across the funnel. This includes inquiry generation, application conversion, yield strategy and anti-melt planning, ensuring each stage of the process is intentional and aligned.
Parent and family engagement strategies
Families play a critical role in enrollment decisions but are often under-engaged.
Solve helps institutions develop strategies to effectively engage parents and families through targeted messaging, communications planning, and content strategy. This ensures families are informed, confident, and supportive throughout the decision process.
Common challenges we solve
We don’t have a clear view of the student journey from inquiry to enrollment
Students are dropping off at key stages of the funnel
Our communications don’t feel connected across the experience
Marketing and admissions aren’t aligned
We’re not sure what’s working, or why
Our yield and melt strategies need strengthening
We’re not effectively engaging parents and families
What this work enables
A clearer understanding of how students move through the enrollment process
Stronger inquiry-to-application and application-to-enrollment conversion
More coordinated communications across marketing and admissions
Improved student and family engagement
A more intentional, student-centered enrollment experience
Why Solve?
Solve Higher Ed Marketing specializes exclusively in higher education marketing and enrollment strategy.
Led by a former university Chief Marketing Officer, this work reflects a deep understanding of enrollment pressures, institutional structure, and the realities of working across marketing and admissions teams.
Engagements are senior-led, practical, and designed to create lasting alignment—not just short-term improvements.
Ready to get started?
If you’re seeing gaps in engagement, conversion, or alignment, the student journey is often where the answers begin.