AI Strategy and Enablement
Make AI work for your whole team.
Some people on your team are using AI every day. Others are still figuring out where it fits. And even when someone discovers a great way to save time, that knowledge often stays with them instead of benefiting the whole team.
Buying AI licenses or holding a workshop isn't enough to change that.
Solve helps colleges and universities move from individual AI experiments to practical, responsible use across teams. We assess what's happening today, identify opportunities for improvement, develop useful tools and workflows, and help staff build the confidence to put them to work.
We start with the work your team needs to accomplish, not with a list of the latest AI tools.
SERVICES
Where we focus
Before you can decide where to go with AI, you need to understand where your team stands.
We assess how AI is being used across your organization, what's working, where staff need support and what might be holding adoption back. Through surveys, interviews and workflow reviews, we identify effective practices worth sharing, gaps in knowledge and opportunities to make better use of the tools you already have.
Not every frustrating process needs an AI solution. Sometimes the problem is the process itself.
We examine how your team actually gets work done, from campaign planning and creative development to research, reporting and everyday administrative tasks. Then we identify and prioritize opportunities where AI could improve efficiency, reduce repetitive work or create new capabilities.
Our recommendations consider potential value, feasibility, effort and risk, so you can focus on changes that make sense for your institution.
With new AI platforms and capabilities emerging constantly, figuring out which tools deserve your investment can be a challenge.
We help you evaluate options based on your team's needs, existing technology, usability, collaboration, cost and institutional requirements. Whether you're considering an enterprise AI platform or trying to get more from tools you already have, we help you make informed choices and develop a practical roadmap for implementation.
The most useful AI solution isn't always the most sophisticated one.
We design and develop AI tools built around the tasks your team performs regularly. That might mean streamlining research, developing campaign briefs, adapting content for different audiences or turning information into actionable plans.
We focus on solutions that work within your approved technology environment, test them with the people who will use them and refine what needs improvement.
Knowing what AI can do and knowing how to use it effectively are two different things.
Our workshops and training sessions use real higher education tasks to help staff build practical skills. We work with teams at different experience levels, from people just getting started to experienced users ready to explore more advanced applications.
People leave with skills, tools and approaches they can use in their everyday work.
Moving faster doesn't help if the work becomes less accurate, less authentic or harder to trust.
We help teams translate institutional AI policies and guidance into practical decisions about appropriate use, human oversight, accuracy, brand integrity, privacy and disclosure. We work within your institution's established requirements while helping staff understand where AI can support their work and where human expertise needs to lead.
Common challenges we solve
We know people are using AI, but we don't really know how or where it's helping.
Our team has access to AI tools, but we're not getting much value from them.
Everyone is experimenting on their own, and we're not sharing what works.
We don't know which AI platforms or capabilities are worth investing in.
Our staff need practical training and clearer guidance on appropriate use.
We want to improve workflows and save time, but we're not sure where to start.
We've experimented with AI, but haven't figured out how to make it part of the way we work.
Less busywork. More capacity for work that matters.
A successful AI initiative shouldn't end with a report or another set of tools no one uses.
Depending on your institution's needs, our engagements can help you build:
A clearer understanding of your team's current AI capabilities, practices and opportunities.
A prioritized roadmap for improving workflows and adopting AI responsibly.
Practical AI assistants, templates and resources that support recurring work.
Greater confidence and more consistent practices across teams and departments.
Clearer expectations about appropriate AI use and the role of human judgment.
More capacity for strategy, creativity, storytelling and relationship-building.
Not every institution needs a comprehensive audit or a custom AI solution. We shape the engagement around where you are today and what will make the biggest difference for your team.
Why Solve?
We've led the teams you're trying to help.
We've spent our careers leading higher education marketing, communications, creative and enrollment teams. We've managed competing priorities, stretched budgets, complicated workflows and the realities of introducing new technology into organizations where people have very different levels of experience and enthusiasm.
We also have firsthand experience bringing AI into higher education marketing operations, training teams and evaluating where emerging tools can make a meaningful difference.
That perspective shapes our approach. We don't assume AI is the answer to every problem, and we won't recommend a complicated solution when a simpler one will work.
You work directly with experienced practitioners who understand both the technology and the people, processes and institutional realities that determine whether it will actually be useful.
Let's make AI work for your team.
Whether your team is just getting started, struggling to move beyond experimentation or ready to develop more advanced capabilities, we can help you figure out what comes next.
Let's talk about what you're trying to accomplish and where AI might help you get there.