Higher ed marketing, brand and enrollment consulting services
Better marketing. Stronger enrollment. Smarter higher ed strategy.
Solve Higher Ed Marketing helps colleges and universities strengthen their marketing, clarify their brand, improve enrollment strategy and build more effective marketing teams.
We partner with presidents, CMOs, enrollment leaders and cabinet teams on brand positioning, enrollment marketing, AI adoption, marketing organizational design and assessments, student journey maps, AI enablement and more.
We meet each institution where it is and shape the work around your goals, your culture and the realities your team is navigating. You leave with a clear direction and practical next steps your team can use.
SERVICES
How we can help
Your institution should not sound like every other university. We help you sharpen what makes you distinct and turn it into brand messaging that cuts through generic higher ed language, strengthens enrollment and gives your community a story they can own.
Your audiences shouldn’t have to piece together five different versions of your institution’s story. We help you strengthen strategic communications, align messaging, prepare for crises and make sure what you’re saying matches what people are actually experiencing.
When every department has a priority and every request is urgent, it’s easy to lose sight of what marketing is supposed to accomplish. We help you assess what’s working, make smarter choices about where to invest and build marketing strategies that connect to institutional goals.
Students don’t experience your recruitment strategy as a funnel. They experience emails, websites, messages and moments that either help them take the next step or leave them confused. We help you connect enrollment marketing strategy, student journey mapping and recruitment communications to improve the experience from first interest through enrollment.
Sometimes the problem isn’t the people. It’s the structure they’re working within. We help colleges and universities assess their marketing and communications organizations, clarify roles and responsibilities, evaluate staffing and resources, and improve workflows.
From organizational assessments to restructuring and change management, we help higher education leaders build teams that are equipped to do the work they’re being asked to do.
Another retreat where everyone agrees on big ideas and nothing changes afterward? No, thanks. We design and facilitate workshops that tackle real challenges, bring different perspectives into the room, and end with decisions, priorities and a plan for what happens next.
Sometimes you need someone outside the institution who knows exactly what it’s like inside. We provide candid, experienced executive counsel to presidents, CMOs and enrollment leaders navigating difficult decisions, leadership transitions, organizational change and challenges that don’t come with obvious answers.
You don’t need another presentation about how AI is changing everything. You need to figure out what it means for your team. We help higher education marketing and communications leaders identify useful applications, rethink workflows, build confidence and put generative AI to work responsibly.
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