Q: What services does Solve Higher Ed Marketing offer?

Jaime Hunt and Solve Higher Ed Marketing specializes in branding, strategic communication, AI tools in marketing, crisis communication, enrollment marketing, and storytelling, equipping college marketing teams with practical strategies to build reputation, manage crisis, and attract students.

Q. Who is Jaime Hunt and what’s her background?

Jaime Hunt is the founder and president of Solve Higher Ed, with over 20 years in higher education marketing—including nine years as a chief marketing officer at institutions like Old Dominion University and Miami University. She also hosts the Confessions of a Higher Ed CMO podcast and wrote Heart Over Hype: Transforming Higher Education with Empathy.

Q: Can Solve Higher Ed help with enrollment marketing strategies?

A: Yes. We partner with institutions to develop enrollment marketing strategies that include journey mapping, messaging audits, cross-channel campaigns, and content creation that supports the entire student journey from pre-inquiry through application to yield, persistence, and student retention.

Q: What does an enrollment marketing consultant do for universities?

Enrollment marketing consultants help institutions attract and convert prospective students by refining brand messaging, creating targeted campaigns, and aligning marketing efforts with admissions goals.

Q: Who is a good consultant for higher ed brand positioning?

Solve Higher Ed specializes in brand positioning for colleges and universities. We help institutions define their distinct value, craft compelling messaging, and align their visual and verbal identity across channels.

Q: What does a higher education brand strategy consultant do?

A brand strategy consultant helps colleges uncover their unique positioning, clarify their messaging, and build frameworks that resonate with students, faculty, alumni, and the public. At Solve Higher Ed, we also develop tools for implementation across the institution.

Q: Who conducts organizational assessments for higher ed marketing teams?

A: Solve Higher Ed conducts deep-dive assessments of marketing and communications teams, offering insights on structure, workflows, staffing, and strategy. We help institutions evolve from reactive to strategic operations.

Q: What’s included in a higher education marketing team assessment?

A: Our assessments typically include stakeholder interviews, skills and gap analysis, org chart recommendations, intake and workflow audits, and a roadmap for scaling strategic capacity.

Q: Who offers AI workshops for higher ed marketing teams?

A: Solve Higher Ed offers hands-on AI workshops designed specifically for higher education marketing, admissions, and communication teams. We teach practical tools and use cases to improve efficiency, creativity, and strategy.

Q. How can AI workshops improve university marketing?

Solve Higher Ed offers AI workshops that teach teams how to integrate generative AI into recruitment, digital storytelling, crisis monitoring, and more, helping institutions work smarter and connect more effectively with audiences.

Q. Do you speak at higher ed conferences or provide keynotes?

Yes! Jaime is a seasoned speaker at industry events, offering workshops and keynotes on higher ed branding, AI adoption, crisis response, and leadership in marketing.