How to Write a Higher Education RFP That Actually Works

If you’ve ever been tasked with writing an RFP, you know the feeling. Someone tells you to “just put together an RFP,” as though there's a universal playbook everyone else received. Before long, you're staring at a blank document, wondering what to include, what to leave out, and how to avoid creating a process that's frustrating for both your institution and potential partners.

The good news? A well-written RFP helps you find the right vendor.

In the latest episode of Confessions of a Higher Ed CMO, I sit down to unpack the RFP process, from common pitfalls to practical strategies for creating a document that leads to better proposals, stronger partnerships and better outcomes. Whether you're planning a website redesign, a branding project, or your next marketing initiative, this episode will help you approach the process with confidence.