Higher Ed Enrollment Jargon Demystified

If you’ve worked in higher education for any length of time, you've probably encountered a meeting where someone casually drops a term like melt, NTR or ToFu, and everyone else nods as though it's perfectly obvious.

Higher ed has a language all its own. Whether you’re new to the industry, stepping into a different role, or simply venturing outside your usual area of expertise, keeping up with the jargon can feel like a full-time job.

That;s why I created the Higher Ed Marketing Glossary: a practical resource designed to help you decode the terms, metrics, and buzzwords that shape our work.

I hope you find it useful!