Marketing
Higher Ed Enrollment Jargon Demystified
Jaime Hunt
Founder
If you’ve worked in higher education for any length of time, you’ve probably encountered a meeting where someone casually drops a term like melt, NTR or ToFu, and everyone else nods as though it’s perfectly obvious.
Higher ed has a language all its own. Whether you’re new to the industry, stepping into a different role, or simply venturing outside your usual area of expertise, keeping up with the jargon can feel like a full-time job.
That’s why I created the Higher Ed Marketing Glossary: a practical resource designed to help you decode the terms, metrics, and buzzwords that shape our work.
I hope you find it useful!
Summary:
The Higher Ed Marketing Glossary is a practical resource designed to help you decode the terms, metrics, and buzzwords that shape our work.
Share this article
Want more?
