Demystifying KPIs for Higher Ed
Make Your Marketing Matter. Measure What Counts
Turn your data into insight. Turn your insight into influence.
If you’re tired of reporting vanity metrics or struggling to prove the impact of your team’s work, you’re not alone. Most higher ed marketers are juggling disconnected data, unclear expectations, and dashboards full of numbers that don’t tell a story.
This resource hub gives you the tools you need to build a measurement framework that is aligned, strategic, and actually useful, whether you’re reporting to cabinet, collaborating with admissions, or trying to justify your next hire.
What You’ll Find Here
Download the KPI Alignment Worksheet
A tool to help you set KPIs that matter. Use it with your team, in retreats, or for your own planning.Watch the On-Demand Session Recording
From Vanity to Value: Demystifying KPIs
A 60-minute session packed with real examples, practical steps, and a few spicy truths about higher ed reporting culture.Listen to an episode of Confessions of a Higher Ed CMO with Jaime and Joshua
Jaime and Joshua talk about how to get the data you need without the drama.
About Solve Higher Ed
Solve Higher Ed is a boutique consultancy founded by Jaime Hunt, a nationally recognized leader in higher education marketing, branding, and communications.
Solve specializes in helping colleges and universities tackle their most pressing marketing and communications challenges, whether that’s clarifying a brand, creating smarter workflows, improving communications across the enrollment funnel, or doing more with limited resources. Solve’s work is grounded in a deep understanding of how universities operate and what it takes to drive real change in complex environments.
What sets Solve apart is Jaime’s practitioner perspective. She’s led award-winning teams, sat on university cabinets, and built collaborative cultures that move institutions forward. Her work has been recognized by CASE, AMA, CUPRAP, PRSA, and the Higher Education Marketing Report. As host of the Confessions of a Higher Ed CMO podcast, author of Heart Over Hype: Transforming Higher Ed Marketing with Empathy, and a frequent conference speaker, Jaime brings national thought leadership and real-world experience to every project.
Solve Higher Ed is built on the belief that higher education marketing should be empathetic, audience-focused, and rooted in authenticity. Solve delivers strategic, cost-effective, and highly customized solutions that help institutions connect with their audiences and achieve their goals.