Leading Marketing in a Decentralized Unit

Centralized and decentralized marketing teams don't always see eye to eye. But what if the key to working better together isn't a new org chart, but stronger relationships? Jaime sits down with Nate Jorgensen from Ohio State University's College of Nursing to talk about building trust with deans and faculty, making marketing strategy easier to understand, and finding the sweet spot between institutional brand consistency and college-level storytelling. Plus, Nate makes a compelling case for why higher education marketing may be doing some of its best work yet.

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