The Decentralized Marketing Model: Letting Go Without Losing the Brand

Jaime sits down with Lauren Griswold, Chief Communications and Marketing Officer at the University of Vermont, to explore her approach to organizing campus communications. Lauren explains why she chose to embed communicators within individual colleges and divisions, how strong relationships and shared expectations can be more effective than rigid reporting structures, and how MOUs help build accountability and alignment with deans. They also discuss why higher education marketers need to break from the familiar and find the courage to stand out in a crowded marketplace.

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