The Rise of the Fractional CMO in Higher Ed

Written By Jaime Hunt

As the role of marketing in higher ed has evolved rapidly, many campuses are struggling to keep up with growing demands. This episode explores the tension between expectations and reality and unpacks how fractional CMOs can fill leadership gaps during key inflection points. Whether you're restructuring your MarCom office or navigating leadership turnover, this episode of The Higher Ed Pulse delivers a clear-eyed look at a fast-emerging trend.

Jaime Hunt

Jaime Hunt is a higher education marketing strategist and founder of Solve Higher Ed Marketing. A former university CMO, she focuses on empathy-driven strategy, organizational design and helping institutions adapt their marketing systems to meet the needs of today’s students.

https://www.solvehighered.com/about
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