Podcast

What It Takes to Build an AI-Enabled Higher Ed Communications Team

Jaime sits down with Abbigail Tumpey from Georgia Tech to explore how AI is reshaping enrollment marketing, communications strategy, and institutional leadership.

Jaime sits down with Abbigail Tumpey from Georgia Tech to explore how AI is reshaping enrollment marketing, communications strategy, and institutional leadership.

Portrait of Jaime Hunt

Jaime Hunt

Founder

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Abbigail Tumpey, Vice President for Institute Communications at Georgia Tech, to explore how AI is reshaping enrollment marketing, communications strategy, and institutional leadership. From synthetic audience testing to AI-powered workflow optimization, Abbigail shares how her team is moving beyond curiosity and embedding AI into the culture, systems, and daily operations of university communications.

Summary:

From synthetic audience testing to AI-powered workflow optimization, Abbigail shares how her team is moving beyond curiosity and embedding AI into the culture, systems, and daily operations of university communications.

Share this article

What It Takes to Build an AI-Enabled Higher Ed Communications Team | Solve Higher Ed
What It Takes to Build an AI-Enabled Higher Ed Communications Team | Solve Higher Ed
What It Takes to Build an AI-Enabled Higher Ed Communications Team | Solve Higher Ed
What It Takes to Build an AI-Enabled Higher Ed Communications Team | Solve Higher Ed
What It Takes to Build an AI-Enabled Higher Ed Communications Team | Solve Higher Ed
What It Takes to Build an AI-Enabled Higher Ed Communications Team | Solve Higher Ed
What It Takes to Build an AI-Enabled Higher Ed Communications Team | Solve Higher Ed
What It Takes to Build an AI-Enabled Higher Ed Communications Team | Solve Higher Ed
What It Takes to Build an AI-Enabled Higher Ed Communications Team | Solve Higher Ed
What It Takes to Build an AI-Enabled Higher Ed Communications Team | Solve Higher Ed

Want more?

Continue Reading

Podcast

Leading Marketing in a Decentralized Unit

How can centralized and decentralized marketing teams work together to build trust, strengthen collaboration, and tell more compelling stories?

Podcast

Leading Marketing in a Decentralized Unit

How can centralized and decentralized marketing teams work together to build trust, strengthen collaboration, and tell more compelling stories?

Podcast

The Decentralized Marketing Model: Letting Go Without Losing the Brand

Can decentralizing communications actually create greater alignment, stronger relationships, and more effective marketing across a university?

Podcast

The Decentralized Marketing Model: Letting Go Without Losing the Brand

Can decentralizing communications actually create greater alignment, stronger relationships, and more effective marketing across a university?

Leadership

Can Higher Ed Win Back Public Trust?

In this episode, Jaime is joined by Teege Mettlle, author of College is Broken, to discuss the higher education crisis as a deep operational and trust challenge rather than merely a communications issue.

Leadership

Can Higher Ed Win Back Public Trust?

In this episode, Jaime is joined by Teege Mettlle, author of College is Broken, to discuss the higher education crisis as a deep operational and trust challenge rather than merely a communications issue.

Podcast

Leading Marketing in a Decentralized Unit

How can centralized and decentralized marketing teams work together to build trust, strengthen collaboration, and tell more compelling stories?

Podcast

The Decentralized Marketing Model: Letting Go Without Losing the Brand

Can decentralizing communications actually create greater alignment, stronger relationships, and more effective marketing across a university?

Leadership

Can Higher Ed Win Back Public Trust?

In this episode, Jaime is joined by Teege Mettlle, author of College is Broken, to discuss the higher education crisis as a deep operational and trust challenge rather than merely a communications issue.

Leadership

Being "Weird" Can Be Part of the Job

Higher ed marketing is not improved by pretending our brains only contain strategic plans and enrollment funnels.