What It Takes to Build an AI-Enabled Higher Ed Communications Team

In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Abbigail Tumpey, Vice President for Institute Communications at Georgia Tech, to explore how AI is reshaping enrollment marketing, communications strategy, and institutional leadership. From synthetic audience testing to AI-powered workflow optimization, Abbigail shares how her team is moving beyond curiosity and embedding AI into the culture, systems, and daily operations of university communications.