What AI Search Means for College Marketing
I sit down with Jason Smith, Founder and Managing Director of OHO, to unpack how AI in higher education is fundamentally changing the way students search for colleges. As AI tools like ChatGPT and Gemini increasingly shape the student journey, institutions must rethink their approach to SEO for higher education and digital visibility.
Jason introduces OHO’s new AI Visibility Scorecard and shares eye-opening insights into where AI models pull information from—and why that matters for enrollment marketers. This conversation challenges higher ed leaders to move beyond traditional search strategies and prepare for an AI-driven future of student recruitment.
