Podcast
What “Dream School” Teaches Us About Trust, Truth and Recruitment
Jaime Hunt
Founder
In this episode of Confessions of a Higher Ed CMO, I sat down with higher education journalist and bestselling author Jeff Selingo to unpack insights from his newest book, Dream School: Finding the College That’s Right for You. Drawing from two years of research—including surveys of more than 3,000 parents—Jeff explains how families are redefining what makes a “good college.”
Summary:
The conversation explores the evolving role of prestige, the growing importance of outcomes and ROI, and what enrollment marketers must understand about parents, counselors and the modern college search process.
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