What “Dream School” Teaches Us About Trust, Truth and Recruitment
In this episode of Confessions of a Higher Ed CMO, I sat down with higher education journalist and bestselling author Jeff Selingo to unpack insights from his newest book, Dream School: Finding the College That’s Right for You. Drawing from two years of research—including surveys of more than 3,000 parents—Jeff explains how families are redefining what makes a “good college.”
